Here’s the story: Ubon’s from Yazoo City is a big-time barbecue teram. They travel all over and even market their own sauce. A few years ago, they were in New York City for the Big Apple Barbecue Block Party. Adam Rosen bought a sandwich and was told by Allen Campbel of Ubon’s that he was eating it all wrong (no slaw on the sandwich!)
“So I said I’d get back in line and get another one and he said, ‘Nah, come on up here and I’ll get you one,’” Rosen said. “Since that day, we’ve been like family.”
Rosen and his brother and friends decided this year, instead of just visiting Ubon’s at MIM, they’d compete in Patio Porkers. They picked the name Jubon, in honor of their mentors and their heritage.
“Come on, we’re four Jewish kids from New York City cooking barbecue in the Deep South,” Rosen said. Check out the back of the great shirt. Look closely and you’ll spot the yarmalke.